Reviews as a Marketing Tool
Ratings and reviews are increasingly becoming an important aspect of digital marketing.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. People confirm the value of services and products by going through testimonials of other users. Though there are many types of reviews, Google reviews are very popular. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is also appropriate to respond to positive reviews as an appreciation to the client.
With today’s fast paced generation, only what is outstanding will keep them looking. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google offers a plug in called Google places reviews. It can feature up to three reviews at one time. The configuration options allows for redesigning of the review panel.
Yelp is also a famous review site.The credibility of reviews from Yelp is beyond question because of its security features. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook is also a social review site whose contents can be embedded to a website.
Beyond the three review tools covered by this article, there exist others. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.